14 use-cases for Interactive Demos across your funnel

Shonna Bairos
July 12, 2021

Get your product out there in the world! Your entire revenue strategy from the top of the funnel on down relies on providing information to your visitors and buyers on exactly what they’re looking for.

Most of the time what they’re looking for is more product information. They want to know how it works, what it does, how it solves their problems…without contacting you and/or before they sign up.

So let’s explore all the ways you can use interactive demos across your funnel to drive up conversion rates, fill your pipeline with more qualified leads, and accelerate your deal cycles.

1. Website

This one is obvious. But what’s the best way to implement it? We see the most success when customers create a stand-alone page (ie. /product-tour/) or a collection page of interactive demos (ie. /tours/) and then house multiple feature demos on them.

On average, customers see a 25-35% increase in conversions when adding interactive demos to their website.

Tip: If you're going to create a Platform demo that encapsulates your entire product, make it a Choose Your Adventure demo so that your visitors can find what they’re looking for easily and quickly.

2. Outbound

99% of your emails get ignored…until now! On average, we've had customers see as high as a 20% increase in response rates as a result of including interactive demos in their outbound email campaigns.

What’s the best way to use them in your outbound motion? A second, third, or final email in a cadence is where we see them perform best.

3. Feature release

When announcing a new product, feature release, or platform update, interactive demos work great because they're interactive (duh) and give your prospects the ability to experience a feature without needing to be inside of your application.

Tip: New product not live yet? Use your Figma (or any design tool) files like screenshots, and upload them to Tourial to create a live experience of the product before it ever hits your live environment!

4. Post-demo leave-behind

Companies are constantly running live demo after live demo for new stakeholders and dragging on the sales cycle. We send long videos, white papers, case studies, and collateral that are never viewed, so we don’t know if anyone other than the champion is bought in. Send Tourials instead!

Expect to cut significant time off your deal cycles because now stakeholders who didn’t participate on the first or second live demo are able to get the information they need from the interactive self-demo being circulated internally to drive faster buy-in.

5. Pre demo prep

If you want your live demos to be more engaging, your prospects to be more prepared, and your sales cycle much shorter, then send interactive demos before the meeting and prep them on your product before the call.

6. Email nurtures

When using interactive demos in your email nurture campaigns, we’ve seen leads score up faster compared to the generic email nurtures that try and get them to register for a webinar, read a case study, or watch a video.

7. Events and kiosks

You don’t have to have someone at the booth all day running through a demo environment when an attendee walks up. Instead, a self-guided demo can be used to let them poke around without a sales rep hovering.

8. Paid search

Paid media is expensive, but when someone is searching for your category (or your brand), they want to understand your product. Case studies and testimonials are great, but no one is reaching out or signing up for something they don’t understand.

We've had customers report their paid conversion rates doubled when using interactive demos on their landing pages.

Tip: Companies also see success when gating demos in paid search campaigns to capture the lead info.

9. Email signature

Not every email has to include an interactive demo, but it can always be in your email signature for those extra curious folks!

10. Demo request follow-up

What does your demo request (or sign-up) follow-up process look like? In the event that someone went straight to your site and just requested a demo, make sure your follow-up email confirming receipt of their request includes a link to some interactive demos. That way they can get extra educated before that first call.

11. Social media

Promoting interactive demos across social media (paid or organic) is gaining a lot of traction and popularity.

Tip: Build mobile responsive Tourials when promoting on social media since, as we all know, most folks will be on their mobile devices!

12. Display ads

No one clicks display ads anymore unless they really offer something of value. So what’s more valuable than giving someone the ability to check out your product. Interactive demos within display ads are great for retargeting but also for product awareness.

13. Partner marketing

For those with partner networks, interactive demos make for an incredible asset they can use to market and sell your product. It's a reliable way to make sure partners are keep your messaging consistent when they promote your product while you're not around!

14. Expansion and upsells

Interactive demos are a great tool to highlight value-add features only available on specific products or plans. Customer success teams can send demos to existing customers to show the value of upgrading.  


Whew, that's a lot of use-cases! To learn more about how to implement these use cases and leverage interactive demos across your entire funnel, book some time with our team. We'll show you how easy they are to build in just a few minutes!